About
Idowu Faith Raphael is the Marketing Manager at Northern Star Business Consulting. He leads brand, content, and growth marketing, translating the Northern Star method into the campaigns, funnels, and content systems that bring the right buyers to the right offers.
His writing on this site focuses on the customer acquisition systems most service businesses are missing: customer avatar work, content engines, distribution channels, and the conversion infrastructure that turns interest into clients.
Areas of expertise
Brand positioning
Content marketing
Growth marketing
Funnel design
Email marketing
Customer acquisition
Performance marketing
Marketing automation
Conversion optimization
Social media strategy
Marketing analytics
AI-powered video marketing
Offer crafting