Know the demand, the size, and the risk before you spend a naira.
A Market and Feasibility Study tells you whether an idea is worth pursuing before you commit money to it. We size the market, scan the competition, validate real demand, benchmark pricing, map the risks, and hand you a clear go or no-go recommendation. Studies start from ₦120,000.
A single, decision-ready document backed by real research, not a hopeful guess dressed up as a plan.
Studies start from ₦120,000, scaled to the size and complexity of the market you are testing. You get a fixed quote before any work begins.
A feasibility study earns its fee at the exact moments when a wrong decision is most expensive. Commission one:
A business plan assumes you are going ahead and lays out how. A feasibility study comes first and asks whether you should go ahead at all. We test the demand, the market size, and the risk, then give you a go or no-go. If it is a go, the numbers here feed straight into a stronger business plan.
Most studies are delivered inside two to three weeks, depending on the sector and how hard the data is to reach. If you are working to a deadline, tell us up front and we will confirm what is realistic before you commit.
We combine desk research, public and industry data, competitor pricing, and direct conversations with real buyers in your target market. Where hard numbers do not exist, which is common in Nigeria, we triangulate from several sources and show our assumptions so you can judge them.
Yes. That is the point of the study. If the demand or the economics are not there, a clear no-go saves you far more than the fee. We would rather lose a build than let you lose your capital on a market that cannot support it.