We run your paid ads end to end: setup, creative, targeting, and daily optimisation.
Ad management is a done-for-you service where we run your paid ads from end to end: account and tracking setup, audience research, creative and copy, daily optimisation, and reporting. Northern Star manages the campaigns monthly and prices the work to your budget and goals with a custom quote. The management fee is separate from the ad spend you pay the platforms.
A hands-on team running your ads every day, not a dashboard you are left to figure out alone. Every engagement includes:
Ad management is managed monthly and priced to your budget and goals (custom quote). The management fee is separate from the ad spend you pay the platforms, so your media budget stays yours and stays visible.
We run the platforms that fit your customers, not a fixed menu. Meta (Facebook and Instagram) for reach, retargeting, and demand generation. Google for buyers already searching for what you sell. TikTok where it fits your audience and your creative can travel. Whichever we run, the management fee stays separate from the ad spend you pay the platforms directly, so your media budget is always visible and always yours.
There are two separate costs. Our management fee pays us to build, run, and optimise your ads. Ad spend is the money that goes straight to the platforms to show those ads. The management fee is billed monthly and priced to your budget and goals, and it never comes out of your ad spend.
There is no single fixed minimum, because the right budget depends on your market, your offer, and how competitive your keywords or audiences are. We set a realistic starting budget with you on the audit call, one that is large enough to gather data and small enough to stay comfortable.
Meta (Facebook and Instagram), Google, and TikTok where it fits your audience. We recommend the platform mix based on where your buyers spend time and how they make decisions, not on what is trendy.
The first days are for setup and learning while the platforms gather data. Early signals usually appear within the first few weeks, and we use weekly and monthly reporting to show what is improving. We do not promise overnight numbers, because steady, honest optimisation is what compounds.